This year, Archie, Betty, Veronica and friends leave their mythical suburbia of Riverdale -- originally based on the Bronx's upscale Riverdale neighborhood -- to go to India, a country in which the comic book's sunny, 1950s outlook still sells.
For the fictional characters, the change of scenery may represent adventure, of a sort (more on that in a moment). For the comic book's publisher, the move is a canny sales strategy.
From 2007-2009, overall sales of "Archie," the American comic book's flagship title, dropped by 40 percent.
In 2010, the publishers introduced the series' first gay character, Kevin Keller, in an attempt to boost sales by modernizing story themes.
Source: http://rss.cnngo.com/~r/cnngo/~3/ksiLv-TI_N4/can-bollywood-save-archie-comics-982484
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