With an inaugural flight from Narita to Fukuoka, AirAsia Japan took to the skies above Tokyo on August 1, becoming the third new budget airline of 2012 to challenge Japan’s heavyweight players.
AirAsia Japan CEO Kazuyuki Iwaya is promising fares costing less than half those of JAL and ANA, the longtime go-to carriers for most travelers in Japan.
Initial routes connecting Tokyo with Fukuoka, Naha in Okinawa and Sapporo in Hokkaido are set to be joined by two South-Korean routes later this year and more domestic services in 2013.
Iwaya laid out his vision for AirAsia’s prospective customers at the Narita launch on Wednesday.
“We want to create demand for flying that didn’t exist before,” he said.
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