"Long-form premium content like movies is emerging as a big category on YouTube and we are committed to bringing movies across all genres to our users,? said Gautam Anand, director of Google's content partnerships for the JAPAC region, a few months ago when Shemaroo launched its popular YouTube Bollywood movie channel.
Yesterday afternoon Google quietly announced on Twitter the launch of its own version, the YouTube Box Office.
Source: http://www.cnngo.com/mumbai/life/youtube-box-office-805662
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